The take-off point for the logo focused on art and paint, where the icon/colour pattern represented the mixture of the three INA’S, in order to produce something new, just like a painter mixes three separate colours to create a new colour. In this case, the colours were not completely blended in together to allow the individual INA’S to shine through in the mix. The lines within the icon represented the three INA’S weaving their ideas and passions together to create INA’S. It also represents the different fields of art coming together to create the brand; painting, drama, dance. 

Although the logo was immediately loved by the three INA’S, after careful consideration, we decided to move on to a simpler logo, inspired by an art movement called Suprematism; an artistic movement that focuses on basic geometric forms, such as circles, squares, lines, and rectangles, painted in a limited range of colors. It is an abstract art based upon “the supremacy of pure artistic feeling” rather than on visual depiction of objects. The colours used within the logo represent each INA; black, lime and turquoise. Each different line and shape within the icon represent the three separate INA’S and how their ideas and passions come together to create INA’S. It also represents the different fields of art coming together to create the brand; painting, drama, dance. The white rectangle is left blank to allow the customer to associate themselves with the brand and figuratively ‘fill it with the colour that represents them’. 

A new icon, also inspired by Suprematism was emerging through various sketches. The three circles within the icon represent each girl according to their age/colour, and the breaks in the circle and the fact that the three circles overlap to create a full circle show that they complete each other with their ideas. When the INA’S saw this logo, they fell in love, describing the icon as if the three sisters hugging in a circle. This was one of the proudest moments of my career as a graphic designer because they could identify themselves so clearly and passionately with the logo.