CULTIVATING

Passionate about helping businesses flourish by reaching their long-term and short-term business goals through a comprehensive array of services.

 

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SERVICES

Marketing Strategy

Choosing the right course of action based on the client’s products or services through an extensive Marketing Strategy is essential to the business’ success. By employing a robust Market Research exercise to identify opportunities, gaps, and threats within the marketing sphere, together we can create a well thought out Marketing Strategy as well as business goals to achieve in the short and long-term. Once the Marketing Strategy is implemented, the results are monitored, measured, and evaluated in order to analyse our progress and improve future marketing efforts.

BUSINESS MARKET RESEARCH
A robust Market Research exercise including a Competitor Analysis, and a Target Audience Analysis (buyer personas, demographics, etc…) helps to identify opportunities, gaps, and threats within the marketing sphere.
customer acquisition
Attracting the right potential clients and converting them into customers by leveraging paid traffic channels. Customer Acquisition strategy helps to grow a business’ customer base and increase the overall sales.
DIGITAL MARKETING STRATEGY
Identifying the right online marketing channels to engage with potential customers by analyzing customer channel behaviours in order to maximise a company’s resources and marketing efforts.

Brand Development

Brand Development involves creating a distinct concept that withstands the test of time and helps you stand out amongst the competition in the eyes of potential customers. A solid brand and visual identity that are consistently portrayed to the customer helps to build a strong and successful brand.
BRAND IDENTITY
The Brand Identity involves creating a unique name behind the new company or product as well as a compelling story and tone that helps a potential customer connect with the brand.

VISUAL IDENTITY
The Visual Identity of a brand starts with the creation of a unique logo that transmits the Brand Identity together with other visual aspects such as colour palette and brand font. This identity is consistently used in any printed or online material in order to transmit a cohesive brand to potential customers.

BRANDING GUIDELINES
Branding Guidelines is an essential tool for any business that gives clear guidelines on how to communicate a brand effectively. It details the brand identity as well as the visual identity of the business to ensure consistency across all communication channels.

Graphic Design & Illustrations

Be it advertising, corporate identity, or editorial design, the aim of any Graphic Design or Illustration is to communicate a message to the viewer through the use of images, words, or graphics. The art of planning and projecting ideas with visual content is vital for consistent communication with your clients.

ADVERTISING
Creating visual artwork for advertising campaigns including online campaigns, printed adverts, and billboards with the aim of selling a business’ product or service.

Corporate Identity
Corporate identity is the manner in which a business presents itself to the public including stationery (letterheads, business cards, envelopes etc…), product packaging, and signage.

Editorial
Editorial design is a fascinating field that combines creative typography, smart layouts and clever compositions for magazines, proposals, documents, menus, books, newspapers, online publications, brochures and catalogues.

Website Design & Development

Every business should have a solid online presence. This includes a website matching your business’ needs and objectives in order to communicate successfully with existing and prospective customers. All our websites are mobile responsive and search engine compliant, with the ability to target foreign clients through multiple languages and the implementation of payment gateways when required.

Responsive Websites
Responsive Websites aim to craft the optimal viewing experience for visitors including easy reading and navigation with minimum resizing, panning, and scrolling across a wide range of devices including mobile and desktop.

User Interface & User Experience
The User Interface (UI) is a series of screens, pages, and visual elements that enable a person to interact with a business’ website. They should be consistent with the branding guidelines set up during the Brand Development. User Experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s website.

SEO Optimisation
SEO helps drive more visitors to a business’ website and improves the rankings and visibility of your website and online presence, making it one of the most profitable ways to drive potential customer leads to a business.

Social Media Management

Consistently promoting your business on social media is the key to success through the constant planning and execution of online communication strategies. Social Media channels represent one of the world’s largest advertising platforms, with the added bonus of comprehensive social media tools including retargeting and analytics that are used to improve engagement and conversions.

MAINTAINING SOCIAL MEDIA CHANNELS

Maintaining your social media channels on a regular basis by posting high quality original curated content using an array of media (text, photos, videos, etc…) portrays a professional image of your company and keeps your followers interested. Engaging with your followers on social media is vital to creating a solid relationship with your customers.

DIGITAL ADVERTISING CAMPAIGNS

Running digital advertising campaigns on social media channels (Facebook, Instagram, Google Ads, etc…) directly targeting your ideal customer during the different stages of the purchase funnel highly increases the chances of a sale occurring, especially when implementing tools such as Facebook Pixel and A/B Testing.

Analytics and Reporting
Social Media analytics focuses on gathering data from social media accounts and advertising campaigns and using this data to track and improve key performance indicators based on the company’s marketing objectives. Monthly reports of each social media channel indicating data such as likes, followers, reactions, comments, shares, post clicks, and more are compiled and used to improve future social media marketing efforts.

MY WORK

I have worked with a variety of local and foreign brands in different industries including Food and Beverage, Tourism, Retail and Education. I focus on understanding a brand’s story, aim, and long-term goals and then working together with the business to watch it flourish.

Explore some of my previous work with a variety of brands through various case studies, including brand development, graphic design, website design & development and illustrations. 

EXPLORE MY PORTFOLIO

[email protected] | +356 79961248

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