EMILIA

Brand Development, Graphic Design and Website Design & Development

 

Emilia is a newly-opened restaurant at the boutique hotel Merchant Suites in the heart of Valletta, serving a small menu focusing on soups and fresh egg and filled pasta accompanied with a selection of delicious sauces.

Brand Development, Graphic Design and Website Design & Development

 

THE CHALLENGE

The owners of Emilia, who own several other Food and Beverage establishments around the Maltese Islands, aimed to create an establishment that serves a selection of dishes that are full of flavour, can be served rather quickly and that can transmit the quest for quality that they are obsessed about. The creation of the brand focused around this criteria and developed into Emilia.

THE SOLUTION

The restaurant, Emilia, is inspired by the region Emilia Romagna in Italy. Emilia Romagna is one of Italy’s most prestigious regions for high quality products, including its exquisite cuisine. The region’s capital, Bologna, is nicknamed “La Grassa”, which means The Fat One. This nickname is the result of the gastronomical importance the city has in Italy, making it the perfect inspiration for Emilia. The region has been the catalyst for producing food products like Parmigiano Reggiano, Grana Padano, Parma Ham, Aceto Balsamico di Modena, egg and filled pasta (tortellini being the most popular), and many more. 

Deliverables

  • Brand Development
    • Visual Identity
    • Branding Guidelines
  • Graphic Design
    • Menus
    • Bill Holder
    • Business Cards
    • Comment Cards
    • Signage
  • Website Design & Development
    • Mobile Responsive
    • Reservations
    • Search Engine Optimisation

LOGO EVOLUTION

After extensive research about the region, one aspect clearly stood out and become the inspiration for the Emilia icon; “Fiore della Vita”. The icon, inspired by “Fiore della Vita” or the “Flower of Life” holds various theories on the meaning of this geometrical shape of perfect form, proportion and harmony, including historically representing rebirth, regeneration, joy and hope. The “Flower of Life” used to be placed on tiles made of clay and called tigelle (derived from the Latin word for cover). A dough was then baked between the tiles to produce this typical Modenese bread called tigella. As a result the flower was stamped on the bread. Now, this flower has become the stamp of Emilia. The flower as well as the typography of the logo emit a feminine feeling in line with the brand identity. 

COLOUR PALETTE & FONTS

#06262B
#AE6431
#FFFFFF

FONT EVOLUTION

Aa

Playfair Display Regular 32pt

Playfair Display Regular 24pt

Playfair Display Regular 16pt

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Aa

Avenir Light 32pt

Avenir Light 24pt

Avenir Light 16pt

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[email protected] | +356 79961248

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